The Central Iowa Water Trails project has a new brand, and a new director, as it takes its next step forward in realizing its goals of improving more than 150 miles of Central Iowa’s waterways.

During a celebration Tuesday at the River Center in downtown Des Moines, it was announced that the project will be named Iowa Confluence Water Trails, or ICON for short, and will be under the leadership of Maggie McClelland, who has previously served as the project’s manager at the Great Outdoors Foundation. ICON will become its own separate nonprofit entity and McClelland took over as its director.

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