DES MOINES, IA (Oct. 11, 2024) – ICON Water Trails is pleased to announce that with a $780,000 investment from Hubbell Realty Company, it has now secured $100.3 million in funding for its transformative water recreation network. This is Hubbell’s second investment in the initiative, securing naming rights for ICON’s future site at the Fleur Dam. The concept, now known as the Hubbell Trailhead, was unveiled last night at the Wild Prairie Showdown, ICON’s joint event with the Great Outdoors Foundation.

ICON’s Hubbell Trailhead is the second whitewater attraction in its downtown development timeline. The access point will include a whitewater feature, kayak launch and boat ramp, along with a recreation channel, among other amenities. Principal Point at the Scott Avenue Dam began construction last spring. Both of these access points will be open for operation as early as 2027. ICON’s Harriet Street site, a third point along the Raccoon River Run, is also well underway with a formal ribbon cutting expected next spring.

“We are so honored by and appreciative of Hubbell’s continued leadership and vision,” Stephanie Oppel, ICON Water Trails Executive Director, said. “Years ago, Hubbell pledged ICON’s very first million-dollar gift, and it’s emblematic of Hubbell’s generosity that as we surpass the $100 million mile-marker, it’s through the commitment of this tremendous partner.”

“The Hubbell Trailhead is a pivotal connection point from urban to nature, downtown Des Moines to Gray’s Lake, Water Works Park and all our fantastic natural amenities. This is the place where bike trails intersect with water trails, beaches, splash pads, future sports fields, new housing and our capitol city. Very few places in the nation can tout what we can here in Iowa. Hubbell is very honored to play a role in this monumental project,” said Rick Tollakson, President & CEO of Hubbell Realty Company.

Elements of ICON’s Hubbell Trailhead are set to go to bid by the end of the year, with subsequent letting for additional in-water and uplands components in 2025 and 2026 respectively. Construction at ICON’s Harriet Street site and Principal Point at the Scott Avenue Dam continue on schedule. For regular construction updates, click here.

About ICON Water Trails

ICON Water Trails is a regionally inclusive recreational confluence connecting culture, conservation, and adventure by empowering our waterways. When complete, ICON will connect 50+ access points across 150 miles of rivers and creeks in Central Iowa.  This transformational initiative represents a new commitment to water safety and conservation as well as a concerted effort to drive economic development, visitor attraction, and workforce retention. Follow along on Facebook, Instagram and Twitter.