Earlier this year, ICON Water Trails announced the completion of its regional economic impact study, a collection of findings capturing user behavior during a six-month recreational season in 2022. The highlights of the study tell a promising narrative, demonstrating the proven efficacy of ICON Water Trails in regard to economic development, tourism attraction, and workforce retention:

• More than 250,000 visits to ICON’s fifteen access points occurred during this six-month timeframe.
• Recreational activities on ICON contributed to improved physical and mental well-being, resulting in estimated reductions in healthcare costs of $16.7 million for the community.
• ICON access points yielded nearly $20 million in total economic output in one season.

On Wednesday, February 28, ICON and its partners held a virtual unveiling for the report. You can watch the entire program below! To read the full economic impact study, click here.